Scary Good Marketing Ideas for Small Businesses This Fall
Fall is in the air, and with it comes one of the most creative—and profitable—times of year for small businesses. Between cozy seasonal vibes and spooky Halloween fun, there’s no shortage of ways to engage your customers and stand out in your community.
Whether you’re looking to boost sales, grow your audience, or simply bring a little festive flair to your brand, here are some scary good marketing ideas to help your business thrive this fall. 🎃
1. Embrace the Fall Aesthetic
Give your brand a seasonal makeover!
Update your visuals: Add warm fall tones, leaves, pumpkins, or Halloween-inspired graphics to your social media, website banners, and in-store signage.
Create themed photo opportunities: If you have a physical location, set up a fall-themed backdrop where customers can take photos and tag your business.
Use seasonal language: Swap your regular slogans for something playful—like “Falling for Savings” or “Deals So Good, They’re Scary!”
Even small changes can make your brand feel fresh and timely.
2. Run a Spooktacular Promotion
Everyone loves a good seasonal deal. Try one of these festive ideas:
Limited-time offers: Create a “Halloween Flash Sale” or a “Fall Favorites Bundle.”
Trick-or-Treat Discounts: Offer mystery discounts (like a scratch card or digital “spin the wheel”) for customers who make a purchase.
Boo-nus Rewards: Give loyal customers double points or freebies during the last week of October.
These short-term promotions not only drive sales but also create excitement around your brand.
3. Engage Your Audience with Themed Content
Fall offers endless inspiration for creative social media posts and campaigns.
Host a Halloween contest: Encourage customers to share photos of costumes, decorated spaces, or creative uses of your products.
Share fall tips or recipes: If your business is food-related, feature seasonal dishes, drinks, or catering ideas.
Behind-the-scenes fun: Show your team carving pumpkins, decorating the office, or enjoying a local fall festival.
Seasonal content builds connection and shows personality—two key ingredients for small business success.
4. Partner with Local Events
Fall is full of festivals, football games, and trunk-or-treats—perfect opportunities for small business exposure.
Set up a booth at local events to showcase your products or hand out samples.
Sponsor a community activity or collaborate with other local businesses for a Halloween event.
Donate a prize for a costume contest or raffle—it’s a fun way to promote your brand while giving back.
The Shoals community loves local businesses that show up and get involved!
5. Prepare for the Holiday Season
While you’re having fall fun, don’t forget that the holidays are just around the corner. Start teasing upcoming promotions or gift ideas now to build anticipation and stay ahead of competitors.
Final Thoughts
Fall is a time for creativity, connection, and community. By adding a little seasonal spirit to your marketing, you can attract new customers, strengthen relationships, and end the year on a high note.
At the Shoals Business Incubator, we love seeing local entrepreneurs bring their creativity to life. Try a few of these ideas, put your own spin on them, and get ready for some scary good results this season!